Digital Communications | Content Strategy | Social Media
Social Media Portfolio
I’m a digital communications strategist, writer and editor with more than a decade of experience building audiences and telling stories across social media, web and digital platforms.
My work spans campaign strategy, editorial leadership, content development and day-to-day execution—from year-long initiatives and major event coverage to creative social campaigns and feature storytelling. I’ve led projects from concept through publication, combining strong editorial judgment with audience insights and performance data to create work that connects with people and delivers measurable results.
This portfolio highlights selected campaigns, content and results from that work.
A Century of Track & Field Championships
The NCAA Track & Field Championships have a history stretching back to 1921, filled with legendary athletes, unforgettable performances and moments that helped shape collegiate track & field.
With the 100th edition of the Championships approaching in 2021, the USTFCCCA set out to celebrate that history through a year-long digital storytelling campaign. When the COVID-19 pandemic disrupted collegiate competition, the campaign took on an even greater role, providing an uninterrupted platform to explore the athletes, coaches, programs, performances and moments that defined a century of championship competition.
I directed and executed the campaign, leading its editorial and social media strategy while managing the day-to-day scheduling and publishing of 365 consecutive days of content across web and social platforms.
Kendall Ellis – USC’s 4×400 Comeback
Web
Social
Performance: 124K+ impressions – 8.8K+ likes
Jenna Prandini – Star-Making Meet
Web
Social
Performance: 56.5K impressions – 1.1K+ total engagements
The Bowerman Finalist Campaigns
The Bowerman is collegiate track & field’s highest individual honor, recognizing the most outstanding male and female athletes each year.
Beginning in 2024, our team saw an opportunity to transform the annual Finalists announcement into something more than a traditional awards reveal. We developed a video-first approach, anchored by our Finalist reveal videos and supported by a broader social rollout built around a distinct creative concept each year.
I helped shape each campaign from inception through publication, writing the scripts, storyboarding the reveal videos and leading the messaging and social rollout. Over three consecutive years, the Finalists campaigns continued to evolve in concept, execution and reach, building anticipation around one of the sport’s marquee annual announcements.
2026 Finalists Reveal
Campaign Performance (first two weeks): 1.09M overall views – 381K+ owned views – 217K+ owned reach
2025 Finalists Reveal
Campaign Performance (first year): 1.84M overall views · 753K+ owned views · 302K+ owned reach · 11.9K interactions