When you’re in social media, interactions are EVERYTHING. Interactions, as defined by CrowdTangle and Opendorse, are likes and comments on Instagram, likes and retweets on Twitter, and reactions, comments and shares on Facebook. And, if you’re in the digital world…
601,259. Those six digits separated by a comma ate at me more than I choose to admit. OK. I’ll admit it. That number played an expert game of Pac-Man in my head for the better part of six years. Then…
My jaw dropped when I added up the numbers. I had never seen that kind of Instagram engagement. 114,668 interactions 114,236 likes 432 comments 1,307 new followers That is what we did on the USTFCCCA Instagram account in May. May…
I couldn’t believe my eyes. The metrics leapt off the Creator Studio page. 95,811 impressions 92,291 accounts reached 90% weren’t following 6,860 interactions 6831 likes, 29 comments That’s just one post, not one week of posts. View this post on…
It caught my eye like a beautiful woman wearing a red dress. The headline on SportsJournalists.com read, “Communications Assistant – U.S. Track & Field and Cross Country Coaches Association.” The body included words and phrases like “writing” (It could have…
The conversation started innocently enough. The NCAA Division I Indoor Track & Field Championships ended just a few hours before and my coworker and I were wrapping up some work for the USTFCCCA inside the press box at the Birmingham…
Ever since I got out of newspapers and began working for the USTFCCCA in August of 2015, I had to figure out a new way to quantify my impact as an employee. In newspapers, particularly during my time as a…