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Month: May 2021

The General Store Run At William Lawrence Camp

William Lawrence Camp shaped my life more than I knew.

Growing up, I went to William Lawrence Camp – an all-boys sleepaway camp in Center Tuftonboro, New Hampshire – for nine consecutive years. I spent five years as a camper and then four years as a staff member (You receive special recognition for 10 years at WLC, so I am a bit bummed that I never got to become a Bill Larry Man. I will forever be a Bill Larry Boy).

Ever since my first summer, I fell in love with the General Store Run.

It was a four-mile race in which every camper and staff member would participate on the last Friday morning of four-week increment. Juniors and their counselors would start first, followed by middlers and their counselors, bookended by seniors and their counselors.

Every other camper and staff member would complain about having to do it, but not I. That, along with the annual trip to the New Hampshire Fisher Cats or the Portland Sea Dogs, was the highlight of the summer to me and I could not wait to toe that start line drawn in the dirt.

The more I look back at it now, the more I realize how much the General Store Run at William Lawrence Camp fostered my love of running. You could give it as much – or as little – effort as you wanted and I always gave it my all, because there was just something about it!

I always remembered the run to be challenging, though. It was downhill on the way out and uphill on the way back. They did not call the final hill next to camp “Heartbreak Hill” for nothing (You can see how this was a very New England camp, naming it after the Boston Marathon).

The other day I plugged the route into some mapping software to see just how tough it was, based on an elevation profile. As it turns out, it was pretty difficult, dropping from a highest point of 1081 feet to 712 feet over two miles and climbing the reverse back.

No wonder why all of us would be exhausted after we finished!

Trust Your Gut As A Social Media Manager

I couldn’t believe my eyes.

The metrics leapt off the Creator Studio page.

  • 95,811 impressions
  • 92,291 accounts reached
    • 90% weren’t following
  • 6,860 interactions
    • 6831 likes, 29 comments

That’s just one post, not one week of posts.

It was published on Wednesday, May 18, 2021, at 1 pm CT, so it’s been live less than 72 hours as of this post and putting up those kind of numbers.

I had a strong feeling it would do well – but I had the same feeling about a bunch of others during this yearlong initiative that we’ve been doing at the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) to celebrate the near 100-year history of the NCAA Division I Outdoor Track & Field Championships (The first meet was held way back in 1921). I guess you can tell what happened with those others since I’m not posting about them.

One of the most important things I’ve learned as a social media manager over the years is to trust your gut (There are three other words that resonate with a social media manager quite well, too, but they aren’t fit for print). It’s virtually impossible for every single post you make to pop – unless you have a massive, engaged following – but it’s important to harness that immediate burst of creative energy and see where it takes you.

As it pertains to this most recent post about Kendall Ellis’ heroic anchor to send USC to victory in the Women’s 4×400 Relay at the 2018 NCAA Division I Outdoor Track & Field Championships, I knew I wanted to show, not tell. I already told the story quite well on the USTFCCCA website, so it was time to show. A picture with a caption wouldn’t do, so I found the race on YouTube, clipped the anchor leg and let the video work its magic.

The Genesis of The Tyler_Runs_Lifts Instagram Account

A little more than three years ago, a recent ex-girlfriend requested that I stop posting so many fitness-oriented pictures on my personal Instagram account and while I can’t remember the reasoning behind it, I chose to heed that call instead of telling her that the “Unfollow” button is far easier.

All the while, I noticed that those fitness-oriented pictures and posts had quite a bit of engagement compared to my normal fare and opened a new door for me into the world of fitness-oriented Instagram accounts. As I dug deeper into the #InstaFitFam, I decided it was somewhere that I would like to carve out my own little niche. It would not only push me physically – for obvious reasons – but it would also stoke my creative fire, which is definitely something I needed at that moment. Plus, social media is a big part of my current – and future – career path, so I might as well hone my skills, right?

Well, from all of this, @Tyler_Runs_Lifts was born!

I waffled between several other permutations of that handle, but once I saw that @TylerRuns, @Tyler_Runs, @TylerRunning, @RunningTyler & others were already taken, @Tyler_Runs_Lifts would be the next best option, since it culled together two of my favorite things – running and working out.

Truth be told, I didn’t know what to expect when I started it. I’d be lying to you if I didn’t have an outlandish goal of gaining 10,000 followers in my first year (That was a SERIOUS pipe dream). At the same time, if I got ONE follower, it would have meant the world to me, because someONE wanted to connect with me. Well, one follower turned into 10, which grew into 100 and then 500 and then 1000 and finally to 1074, where I am right now.

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