I’m a nerd for numbers (and social media).
They get better when you add a zero at the end.
1 turns into 10, which turns into 100, which begets 1,000.
Tack on two more zeroes and that now becomes 100,000.
Seeing 100k on July 1 meant a lot to me – and it’s not salary-driven.
July 1 was the date that USTFCCCA social media accounts eclipsed 100k combined followers, namely Instagram and Twitter. That was 67,403 on Twitter and 32,765 on Instagram for 100,168 between the two giants.
As the resident social media manager, hitting that milestone meant a lot.
I have poured more than eight years into building the USTFCCCA brand and expanding the Association’s digital footprint, first as the Communications Assistant and now as the Communications Manager. We wouldn’t have pulled in more than five million hits on the website in each of the past two years without having as big of a reach as we do on social media.
This didn’t happen overnight. It never does.
- July 1, 2019: 40.1k followers
- July 1, 2020: 50.3k followers
- July 1, 2021: 65.2k followers
- July 1, 2022: 87.6k followers
- July 1, 2023: 100.1k followers
And that’s just what happened from 2019 to 2023.
Perhaps the two most important catalysts for this growth – 25.3% of it between 2019 and 2020, 29.7% of it between 2020 and 2021, and 34.2% of it between 2021 and 2022, and 14.2% between 2022 and 2023 – have been keeping a steady voice and providing captivating content. I already wrote about the first part (which you can see by the hyperlink) and the second part really ignited with the yearlong digital/social media campaign that we did from 2020 to 2021 about celebrating 100 years of the NCAA Track & Field Championships.
I could write for hours about this subject, but that’s where I’ll leave it.
Do I know what the future will bring? No.
Do I know what I need to keep doing? Yes.