Tyler Mayforth

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The Perfect Headline Brings It All Together

A designer’s best ammunition — or worst nightmare, depending how you look at it — is an empty budget. It means free reign on content and the all-important centerpiece, but it could also spell disaster if you don’t know what news should fill your pages.

Such a scenario presented itself to me on Sunday.

Left to paginate the entire Banner-Herald, I had a budget for news but not sports.

I did a quick perusal of the AP Sports Digest and wrote down some items I knew should get in — the Braves-Brewers game, a standalone photo of the Hawks-Cavaliers game since it would finish too late for print, an online tease for the Coca-Cola 600 and the Indianapolis 500.

Saturday and Sunday each had high school baseball as the centerpiece, so putting the Braves there was overkill in my opinion. I needed something big to happen.

A few hours before deadline and just before I went to dinner, former Georgia golfer Chris Kirk won the Colonial when Ian Poulter couldn’t eagle the par-4 18th. Perfect! Based on how much our readers love golf and the Bulldogs, it would work well.

Then I began thinking about the design and knew I wanted to go vertical with it since a few of my previous pages were horizontal. I picked good art of Kirk, but found myself stuck in a rut.

How was I going to play this? What can I package?

After thinking a bit, I stepped away from my computer and began to walk out the door for my long-awaited meal. Then I stopped in my tracks.

I sat in front of my computer and looked through the art I pulled. The best picture I had of Kirk was him kissing the champion’s trophy. What about art from the Indianapolis 500? Sure enough, I grabbed a picture of Juan Pablo Montoya kissing the bricks.

Kirk would go large; Montoya small.

I needed a headline for it all to make sense.

It didn’t take long for the idea to pop in my head.

“Sometimes there is nothing sweeter than … A CHAMPION’S KISS”

Check out the page. I thought I did a good job with it.

GolfIndianapolis 500JournalismLife on the Desk

Tyler Mayforth • May 26, 2015

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